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Digital Marketing Manager in Columbus at Huntington

Date Posted: 11/5/2018

Job Snapshot

Job Description

The Digital Marketing Manager will be responsible for building acquisition campaign strategies and executing against the strategy to ensure program goals are met. This role requires a high degree of analytic and quantitative orientation, as well as a strong ability to collaborate and partner across a complex organization. The ideal candidate will have experience in Paid, Owned, and Earned marketing and be able to demonstrate delivering the right content at the right time to consumers. He or she will have deep understanding of performance-based marketing through paid search and affiliate marketing, the programmatic buying landscape, and key digital technologies.

This role will collaborate with business and marketing leaders, agency partners, IT, and analytics to provide digital acquisition marketing expertise and ensure that campaigns are executed flawlessly. This job requires daily contact with internal clients and external vendors to manage multiple digital acquisition programs, track campaign delivery, troubleshoot issues, optimize campaigns based on performance and analytics, and provide reporting.

Responsibilities

  • Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank
  • Create a robust test and learn agenda to improve campaign efficiency and performance
  • Create and maintain regular reporting that enables clear understanding of story
    • Help define regular reporting, identify trends and share across the business to foster true understanding
    • Build test plans to solve for the opportunities found in the regular reporting trends and/or testing experiences that drive the most revenue
    • Enable informed acquisition and cross-sell opportunities across the site
  • Researches digital trends and builds them into marketing campaigns
  • Ability to take complex, strategic ideas and put them into tactical plans
  • Ensure proper execution and delivery of all advertising campaigns.

Basic Qualifications

  • Bachelor's Degree
  • A minimum of 7 years of Online Marketing experience is required.

Preferred Qualifications:

  • Experience with performance based digital marketing programs and driving results through digital programs
  • Experience with creating reports in Adobe Analytics
  • Highly quantitative, analytical and numbers focused
  • Experience collaborating with 3rd party vendors and agencies
  • Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor.
  • Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership.
  • Ability to develop working relationships with individuals at all levels of an organization.
  • Strong presentation skills and ability to work under stress and meet deadlines.
  • Good project management and execution skills.
  • Ability to work individually and also motivate a team.
  • Self-motivated, energetic and creative.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Huntington does not accept solicitation from Third Party Recruiters for any position.
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