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Direct Marketing Manager in Columbus at Huntington

Date Posted: 1/25/2018

Job Snapshot

Job Description

The Direct Marketing Manager executes on direct marketing strategies to meet business objectives and manages targeted marketing campaigns supporting consumer, business and commercial banking. The Direct Marketing Manager will support marketing initiatives including customer acquisition and campaigns to deepen relationships with existing customers.

• Manages the implementation and/or execution of key marketing programs, with responsibility of meeting financial, marketing, regulatory, legal, operational, product, projects and strategic objectives.
• Partner with segment, product and analytics teams to ideate on marketing campaigns that will achieve business objectives.
• Define and recommend opportunities for offer, creative and package formats.
• Develop timelines for all marketing campaign components -- pre-planning, business case development and presentation, target audience modeling and selection, creative development, review and approval processes, quality control processes, print/production and mailing.
• Manage the budget for marketing campaign by working with advertising agencies and production vendors to provide recommendations and options that will achieve business objectives while being cost efficient.
• Lead the creation and execution of direct marketing campaigns.
• Partner with advertising agencies and internal teams (including segment managers, product managers, creative/brand team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget.
• Manage the review and approval process of all marketing campaign components with creative/brand team, legal and compliance.
• Lead the quality control process including target audience list audits for all marketing channels ensuring the business objectives are met, test design is followed and all variable components for printed materials and variable laser printing (such as name, address, offer, rate, product, dates, etc.) are accurate.
• Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design.
• Direct production vendors and internal teams to ensure the flawless execution of marketing campaigns.
• Manage across all production vendors to ensure marketing campaign components meet brand and quality guidelines and are delivered according to agreed-upon timeline and budget

Basic Qualifications:

• Bachelor's Degree in Marketing or related field
• 5 years of direct marketing and/or project management experience required

Preferred Qualifications:

• Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently
• Experience in financial services and/or consumer goods marketing highly preferred
• Experience managing agency and vendor relationships preferred
• Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
• Must be detail-oriented, with an analytical and financial orientation
• Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Tobacco-Free Hiring Practice: To demonstrate our commitment to health and wellness, Huntington will not hire any candidate who uses tobacco or any nicotine product including, but not limited to, cigarettes, cigars, pipes, smokeless tobacco, chewing tobacco, snuff or snus, nicotine gum, the nicotine patch or any other kind of nicotine replacement product (where permitted by applicable state law). Candidates applying for positions in those states will be notified of this practice during the recruitment process and, if offered a position, will be screened for cotinine (to check for use of tobacco and/or nicotine products and/or nicotine replacement therapy products) before they begin employment. If the position to which you're applying is covered by this practice, the job application will provide greater detail as to what constitutes tobacco use.

Huntington does not accept solicitation from Third Party Recruiters for any position.