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Marketing Manager- Wealth & Business Segments in Columbus at Huntington

Date Posted: 10/4/2018

Job Snapshot

Job Description

Huntington Bancshares Incorporated is $100 billion asset regional bank holding company headquartered in Columbus, Ohio, with a network of nearly 1,000 branches and nearly 2,000 ATMs across eight Midwestern states. Founded in 1866, The Huntington National Bank and its affiliates provide consumer, small business, commercial, treasury management, wealth management, brokerage, trust, and insurance services. Huntington also provides auto dealer, equipment finance, national settlement and capital market services that extend beyond its core states. Visit for more information.

The Segment Marketing Manager will work collaboratively with the Business Banking and Wealth segment leaders and lead our segment marketing teams in developing marketing strategies designed to achieve segment goals.

Key accountabilities include:

  • Communicate thoroughly with stakeholders to build awareness of the marketing strategy and contribution for the business segment. Gain buy-in for the approach.
  • Provide strategic leadership and direction to marketing managers supporting the business banking and wealth segments.
  • Align messaging and positioning with the Huntington brand and "Looking Out For People" philosophy to uniquely differentiate our products and services in the marketplace.
  • Leverage industry experience, market research and insights to present offers in a relevant and meaningful construct, spurring the target audience to action.
  • Analyze portfolio dynamics and develop strategies to identify and reach target customers.
  • Possess a deep understanding of segment financials, aligning marketing budget and the overall marketing plan to help the segments successfully achieve their goals.
  • Develop test strategies for new approaches and analyze results to continually improve results
  • Analyze results to continually improve campaigns.
  • Build strong working relationships with segment strategy, product, sales, prospective partners & vendors plus senior management.
  • The Segment Marketing Manager position is highly strategic and complex in nature. Working with nominal direction, the Segment Marketing Manager will possess an insightful marketing vision for the segments. The Manager will also possess extensive consulting skills for complex concepts and business case development, strong financial skills as well as written and verbal communication skills.

The position requires the incumbent to:

  • Build relationships and collaborate with business leaders, product delivery, sales, and relationship management teams as well as industry analysts to gather data in order to define market positioning, strategies, product needs, and go-to-market strategies.
  • Build strategic marketing plan for the line of business segments.
  • Lead and direct Huntington colleagues to develop and deliver marketing initiatives.
  • Develop comprehensive business cases for new marketing and product strategies to include testing and financial return.
  • Use analytical skills to assimilate complex data and concepts.
  • Track and define ways to improve marketing tactics and approaches to generate more customers with fewer dollars.
  • Own, manage, and communicate marketing strategies, integrated with the overall business segment roadmaps.
  • Collaborate with product, IT, delivery, sales, and relationship management teams on prioritization, development and ongoing costs of delivery, and market positioning.
  • Stay abreast of market needs through market research, industry publications, analyst research, experiential research, client surveys, etc.
  • Collaborate with business segments leadership to understand objectives and then build a plan which will help the business segments exceed that objective. Create and present business cases which outline and justify the marketing investment needed.
  • Use analytical skills to define strategies for launching new and existing products to include consideration of competitive pricing models, internal costs, value proposition metrics (e.g. savings to clients, process costs, etc.), and market acceptance and adoption rates.
  • Collaborate with product to develop marketing strategies based on product objectives, costs, and value proposition. Assist with and review research with product marketing to quantify value proposition for inputs to pricing analysis and marketing collateral.
  • Work with agency partners to develop and deliver marketing assets.
  • Work directly with sales and relationship management, as well as other appropriate entities, to educate Huntington colleagues on product opportunities, selling points, competitive landscape, and value proposition.
  • Cultivate key senior client relationships for use in market assessments and product opportunities.

Basic Qualifications

  • Bachelor's Degree
  • 10+ years in Marketing Management Experience is required.
  • Previous experience managing teams is required.

Preferred Qualifications

  • Builds strong, partnering relationships with business segment leaders.
  • Listens well and utilizes information.
  • Understands the clients' business and collaborates with the clients to meet their objectives.
  • Plans and manages to annual budget, continually optimizing based on results and priorities.
  • Models observable behaviors identified in our values and provides leadership for the team.
  • Understands the factors which enable Huntington to prosper.
  • Works well in a fast-paced, high pressured environment.
  • Possesses and applies functional business and/or industry knowledge to the development of business opportunities and solution of problems.
  • Analyzes complex information for problem resolution, often involving competing priorities and limited resources.
  • Travels, as required.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Huntington does not accept solicitation from Third Party Recruiters for any position.