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Marketing Specialist in Morgantown at Huntington

Date Posted: 4/21/2018

Job Snapshot

Job Description

Exciting opportunity to launch your marketing career into the world of Commercial Banking!

Our successful Middle Market Commercial Banking team Morgantown West Virginia is seeking a Marketing Specialist who will work with our Regional President and business leaders to jumpstart the Huntington Brand in the West Virginia Region. In this role you will be the "go to" person for things marketing which will have a direct impact on the regions bottom-line.

Key Responsibilities include but are not limited to:

  • Orchestrating and leveraging a complex mix of market dynamics and marketing tools within the region to shape and nurture the brand and business effectiveness of Huntington in the West Virginia Region.
  • Creating and sustaining productive strategic partnerships in the community, positioning and supporting key members of the Huntington team in influential community leadership positions, and supporting each business line with local marketing programming to grow their business.
  • Act as the regional contact to assist in building Huntington's brand and purchase preference through media campaigns, product advertising and direct mail.
  • Work with the regional president and regional leadership team to develop and execute a marketing and sponsorship/donations plan that supports the banks key business goals
  • Form a strategic partnership with Corporate Communications to develop and execute a regional internal communication plan
  • Responsible for publishing a quarterly calendar of the coordinated brand, product and regional marketing programming
  • Maintain close oversight and control of assigned marketing budgets through effective use of planning, budgeting and reporting tools and templates including all appropriate reviews and approvals.

Basic Requirements:

  • Minimum of five (5) years of marketing experience
  • Bachelor's Degree in marketing, communications or similar

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Huntington does not accept solicitation from Third Party Recruiters for any position.
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